Archives: Portfolios

A hardboiled cyberpunk thriller centered on 'The Burden of Memory.' By weaving together the stories of a prototype android, a neuro-thief detective, and a vengeful netrunner, this project demonstrates mastery in writing large-scale structured messaging. Writing the novel is one step, selling it is when the novel becomes a product like any other. I used pre-launch momentum and community management to skyrocket my sales.

As the Direct Marketing Lead for Total Battle, I led several narrative projects to create a living, breathing world for our players. Using email, YouTube lore videos, and in-game dialogue push messages, I was able to tell stories for our Captains and Villains and created emotional weight for player decisions. This increased log in rates, engagement, and sales.

One of my proudest moments in copywriting was the EdTech course I helped to write for Brainscape in cooperation with the CEO and L&D specialist. Within a single month, we had more than a million signups making this course function as our gateway to premium, paying members.